Dark Alternative act Gggolddd have revealed the striking new video for the title track from their upcoming album “This Shame Should Not Be Mine.” The video is a sharp commentary on continued victimzation by society after someone experiences trauma. Watch the music video through the YouTube player below:
Vocalist Milena Eva comments: “I was raped at the tender age of nineteen by someone I trusted and had fallen in love with. In one instant my life was upside down. It shaped me a lot. Especially the shame that comes with it, because of what society told me. This Shame Should Not Be Mine is a fully electronic, dark and creepy song that personifies the fear and anxiety I’ve lived with. When I listen to it now it gives me strength and power like a mantra telling me it is not my fault.
After the trauma happened I went through some very scary years and the weird thing is it took me years to understand that I was scared. I filed my feelings under depression or loneliness. And my pain was downplayed by doctors and myself. It took me a long time to understand I have ptsd, that I’m sick because of what happened. And one of the biggest reasons it came this far was because of how people responded. The blame and shame that comes with taboo and the patriarchy is numbing. And the shame should have never been mine.”
The band’s most ambitious and masterful work to date “This Shame Should Not Be Mine” was conceived in the silence of 2020’s pandemic lockdown, partly as a way for Gggolddd lead singer Milena Eva to confront parts of her past and partly in response to the Roadburn Festival’s invitation to propose a commissioned piece for its 2021 online edition.
Pre-orders are open on Bandcamp: https://gggolddd.bandcamp.com/album/this-shame-should-not-be-mine
1. I Wish I Was a Wild Thing With a Simple Heart
2. Strawberry Supper
3. Like Magic
6. I Won’t Let You Down
7. Notes on How to Trust
8. This Shame Should Not Be Mine
9. On You
10. Beat By Beat