[News] Howard published the official video for the track “Keep Running” taken from upcoming album

Howard delivers Rock infused with Hammond organ, fuzz and electronic elements that have travelled through the decades. Inspired by legends like Deep Purple and The Doors, they reinvent the genre with a modern energy. Following their self-produced debut EP “Howard I” in 2018, the band hit the road, sharing stages with acts such as Ayron Jones, Yarol Poupaud, Last Train, Ko Ko Mo, Mars Red Sky, The Psychotic Monks, Slift and Dätcha Mandala. Their first album, “Obstacle,” was released in 2020, right on the eve of the first lockdown. Despite their tour being postponed, the album received positive coverage in specialized press in France. Refusing to be discouraged, Howard released their second album, “Event Horizon,” in 2022, followed by a 50-date tour over two years, including a sold-out release party in Paris (FR) with +300 people.

On stage, the band reaches a whole new level, captivating audiences with a dynamic and intricate show. Howard has established itself as one of the most promising emerging bands in today’s French Rock scene. By the end of 2024, the trio continues their rise, signing with Rage Tour and planning to release a new album on March 28, 2025.

Watch the official video through the YouTube player below:

Purchase the single on Bandcamp: https://howardtheband.bandcamp.com/track/keep-running

After “Don’t Make Me Go Back,” Howard continues with second single “Keep Running,” a track that once again raises urgent themes. Supported by a one-shot music video featuring an individual pushing his limits behind a fake smile, the song is also about mental health. Maintaining appearances and ignore inner struggles by withdrawing and deceiving oneself ? Unfortunately, many can relate to this scenario. “Keep Running” explores three key emotions – depression, euphoria, and breakdown. In just three minutes, the track takes listeners on a journey from coldwave landscapes to wild arpeggios that explode into an intense Rock finale, showcasing Howard’s newfound intensity. “Keep Running” embodies the aesthetic of their upcoming album “Oscillations,” set for release on March 28, 2025.

Lineup:
JM Canoville / Vocals and Guitars
Raphaël Jeandenand / Hammond Organ, Synthesizers, Bass and Theremin
Tom Karren / Drums, Samples, Glockenspiel and Flute

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Author: Jacopo Vigezzi

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