The new Super Deluxe Edition of “The Who Sell Out” features 112 tracks, 46 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) and Roy Flynn (the Speakeasy Club manager). Release date: April 23, 2021. The band published the video teaser through YouTube, watch it below:
âWe were hoping to get free Jaguars. We got fifty free tins of baked beans.â ~ PETE TOWNSHEND, 2020
Initially released in December 1967 and described latterly by Rolling Stone as âThe Whoâs finest albumâ The Who Sell Out reflected a remarkable year in popular culture. As well as being forever immortalised as the moment when the counterculture and the âLove Generationâ became a global phenomenon and âpopâ began metamorphosing into ârockâ.
The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 46 of which are unreleased, an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) and Roy Flynn (the Speakeasy Club manager).
The Super Deluxe package also includes nine posters and inserts, including replicas of the 20â x 30â original Adrian George album poster, a gig poster from The City Hall, Newcastle, an eight-page programme from The Whoâs October â67 show at the Saville Theatre, a business card for the Bag oâ Nails club, Kingly Street, a Who fan club photo of the group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moonâs Speakeasy Club membership card and a 1968 Who Fan Club newsletter.
As a taster for the set, an EP of Pete Townshendâs previously unreleased demos has today been released on all streaming services including âPictures Of Lilyâ (new remix, previously unreleased), âKids! Do You Want Kids?â (aka âDo You Want Kids, Kids?â) (previously unreleased), and âOdoronoâ (previously unreleased).
The Who Sell Out was originally planned by Pete Townshend and the bandâs managers, Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didnât have enough songs.
The ground-breaking original plan for The Who Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles, paying tribute to pirate radio stations and to parody an increasingly consumerist society.
The homage to Pop art is evident in both the advertising jingles and the iconic sleeve design created by David King, then art director at the Sunday Times, and Roger Law who later created the Spitting Image TV show. The sleeve features four advertising images, taken by renowned photographer David Montgomery of each band member: Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey, Heinz Baked Beans. The story goes that Roger Daltrey caught pneumonia from sitting in the bath of cold beans for too long.
The Who Sell Out is a bold depiction of the period in which it was made, the tail-end of the âswinging 60sâ meets Pop art mixed with psychedelia and straight-ahead pop. Itâs a glorious blend of classic powerful Who instrumentation, melodic harmonies, satirical lyrical imagery crystallised for what was only the groupâs third album. The albumâs ambition and scope is unrivalled by The Who, or any other act from that period.
Within the bold concept, were a batch of fabulous and diverse songs. âI Can See for Milesâ, a top ten hit at the time, is a Who classic. âRaelâ, a Townshend âmini-operaâ with musical motifs that reappeared in Tommy and the psychedelic blast of âArmenia City In The Skyâ and âRelaxâ are among the very best material anyone wrote during the 1960s.
One of the most extraordinary albums of any era, The Who Sell Out is The Whoâs last âpopâ album. Two years later came Tommy â a double concept album about a deaf, dumb and blind kid.
You can find more information through the band official website: https://www.thewho.com/the-who-sell-out-super-deluxe-edition-and-more/
A hard slip-case featuring the original album cover artwork front and back containing . . .
⢠80-page, hard-back full-colour book, including rare period photos, memorabilia and track-by-track annotation and new liner notes by Pete Townshend with comments from from Pete Drummond (Radio London DJ), Chris Huston (Talentmasters Studio, NYC), Richard Evans (designer), Roy Flynn (Speakeasy Club manager), Arnold Schwartzman (designer) and Andy Neill (Who biographer)
⢠CD 1 Original mono mix album plus mono As & Bs and unreleased mono mixes
⢠CD 2 Original stereo mix album plus stereo bonus tracks
⢠CD 3 Studio out-takes, âfly-on-the-wallâ versions of early takes of songs from the album sessions, âstudio chatâ etc.
⢠CD 4 The Road to Tommy contains stereo mixes of the studio tracks recorded in 1968 â some previously unreleased â plus 1968 As and Bs mono mixes (all tracks remixed from original 4- and 8-track session tapes in The Who vault)
⢠CD 5 14 of Pete Townshendâs original demos, previously unreleased and exclusive to this set
BONUS 7â VINYL DISCS:
⢠Track UK vinyl 45 single of âI Can See for Milesâ (early mono mix with single-tracked vocal) b/w âSomeoneâs Comingâ (original UK Track single mix with single-tracked vocal)
⢠Decca USA vinyl 45 single of âMagic Busâ (US/UK mono) b/w âDr Jekyll And Mr Hydeâ (original US Decca single mix)
MEMORABILIA:
Nine posters and inserts, including replicas of:
⢠20â x 30â original Adrian George psychedelic poster
⢠Gig poster â City Hall, Newcastle: The Who, Traffic and The Tremeloes
⢠Eight-page Saville Theatre programme from The Whoâs October â67 show.
⢠Business card for the Bag oâ Nails club, Kingly Street.
⢠Fan Club photo of The Who.
⢠Flyer for Bath Pavilion concerts including The Who.
⢠Crack-back bumper sticker for Wonderful Radio London.
⢠Keith Moonâs Speakeasy Club membership card
⢠The Who Fan Club newsletter
OTHER THE WHO SELL OUT FORMATS;
⢠2 LP Deluxe (stereo) vinyl edition featuring the original album and extras highlights from the box set.
⢠D2C 2LP Deluxe (mono) vinyl version featuring the original album and extras highlights from the box set pressed on coloured vinyl; LP1 Odorono Red / LP2 Baked Beans Orange.
⢠2-CD Deluxe Edition 6-panel digipak with a 16-page booklet.
Also available in a variety of digital formats
THE WHO SELL OUT TRACK LISTINGS
THE WHO SELL OUT SUPER DELUXE EDITION
CD ONE: THE ORIGINAL MONO ALBUM
1 Armenia City in The Sky 3:47
2 Heinz Baked Beans 0:58
3 Mary Anne With the Shaky Hand 2:34
4 Odorono 2:30
5 Tattoo 2:48
6 Our Love Was 3:23
7 I Can See for Miles 4:06
8 I Canât Reach You 3:27
9 Medac 0:56
10 Relax 2:38
11 Silas Stingy 3:03
12 Sunrise 3:04
13 Rael / Track Records run-off groove 5:54
BONUS TRACKS â MONO
14 Pictures of Lily (original UK Track single mix) 2:46
15 Doctor, Doctor (original UK Track single mix) 3:01
16 The Last Time (original UK Track single mix) 2:51
17 Under My Thumb (original UK Track single mix) 2:37
18 I Can See for Miles (original UK Track single mix) 4:03
19 Mary Anne With the Shaky Hand (original US Decca single mix) 3:19
20 Someoneâs Coming (original US Decca single mix) 2:28
21 Unused Radio London ad / Early Morning⌠(original 1967 mono mix) 3:04
22 Unused Radio London bulletin link /Jaguar (original 1967 mono mix) 2:50
23 Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
24 Rael (Talentmasters Studio, New York early rough mix) 5:58
25 Sunn Amps promo spots 2:42
26 Great Shakes ad 1:07
Tracks 21, 24 & 25 previously unreleased
CD TWO: THE ORIGINAL STEREO ALBUM
1 Armenia City in The Sky 3:50
2 Heinz Baked Beans 1:01
3 Mary Anne With the Shaky Hand 2:34
4 Odorono 2:35
5 Tattoo 2:54
6 Our Love Was 3:25
7 I Can See for Miles 4:10
8 I Canât Reach You 3:31
9 Medac 0:57
10 Relax 2:41
11. Silas Stingy 3:08
12 Sunrise 3:05
13 Rael 5:38
BONUS TRACKS â STEREO
14 Rael NaĂŻve (complete with organ coda ending) 1:38
15 Mary Anne With the Shaky Hand (US single version) 3:27
16 Someoneâs Coming 2:33
17 Summertime Blues 2:38
18 Glittering Girl 3:05
19 Early Morning Cold Taxi 2:59
20 Girlâs Eyes 2:52
21 Coke After Coke 1:09
22 Sodding About 2:51
23 Things Go Better with Coke 0:32
24 In The Hall of The Mountain King 4:27
25 Jaguar 2:58
26 Rael (remake; IBC version) / Track Records outro 6:26
Track 14 previously unreleased
CD THREE: THE WHO STUDIO SESSIONS 1967 / 68
1 Glittering Girl (Take 4) (2018 remix) 3:29
2 Girlâs Eyes (Take 2) (2018 remix) 3:58
3 The Last Time (Take 8) 3:51
4 Under My Thumb (Take 3) (2018 remix with full ending) 3:13
5 Our Love Was (Take 2) 3:21
6 Relax (4-track to 4-track mix with Pete vocal) 3:22
7 Relax (Takes 1 and 2) 1:58
8 Mary Anne With the Shaky Hand (Takes 1 & 9) 3:43â¨9 Relax (Remake Take 4) 2:37
10 I Can See for Miles (full version) 4:54
11 Medac (Take 11) 1:13
12 Odorono (Take 3) (2018 remix) 2:47
13 Heinz Baked Beans (Takes 1 & 3) (2018 remix) 2:16
14 Top Gear (Takes 1 & 2) (2018 remix) 3:03
15 Premier Drums (Takes 1 & 3) (2018 remix) 2:17
16 Charles Atlas (Take 1) 0:33
17 Rotosound Strings (Take 1) (2018 remix) 0:15
18 Track Records (2018 remix) 0:34
19 John Mason Cars (Takes 1 â 3) / Speakeasy / Rotosound Strings / Bag Oâ Nails (2018 remixes) 1:02
20 Itâs A Girl (aka âGlow Girlâ) (Takes 1 & 3) 3:21
21 Mr Hyde (1st stage mix Take 1) 2:39
22 Little Billy (Takes 1 & 3) 4:14
23 Mrs Walker (aka âGlow Girlâ) (4-track to 4-track mix, take 7) 2:31
24 Call Me Lightning (Take 1 backing track, stereo mix & jam) 6:12
25 Dogs (Take 3) 3:14
26 Melancholia (Take 1) 3:50â¨27 Shakinâ All Over (Take 3) 1:35
28 Magic Bus (Take 6) 3:00
Most tracks on CD 3 include studio chat, all tracks previously unreleased in this form.
CD FOUR: THE ROAD TO TOMMY 1968
1 Glow Girl 2:27
2 Faith in Something Bigger 3:09
3 Dr Jekyll And Mr Hyde 2:38
4 Call Me Lightning 2:23
5 Little Billyâs Doing Fine 2:19
6 Dogs 3:10
7 Melancholia 3:21
8 Fortune Teller 2:22
9 Facts Of Life (aka âBirds And Beesâ, backing track) 3:22
10 Magic Bus (single version)3:20
11 Call Me Lightning (US/UK mono single mix) 2:24
12 Dr Jekyll And Mr Hyde (UK mono single mix) 2:39
13 Dogs (UK mono single mix) 3:07
14 Magic Bus (mono, longer version) 4:35
Track 9 previously unreleased
CD FIVE: PETE TOWNSHENDâS DEMOS
1 Kids? Do You Want Kids 1:43
2 Relax 3:44
3 Glow Girl 3:26
4 Glow Girl (Version 2) 3:00
5 Inside Outside USA 3:06
6 Jaguar 2:59
7 Little Billy 2:11
8 Odorono 3:09
9 Pictures of Lily 3:31
10 Relax (Version 2) 2:26
11 Melancholia (2018 remix) 3:21
12 Thinking of You All the While (âSunriseâ Version 2) 3:15
13 Mary Anne With the Shaky Hand 3:15
14 I Can See for Miles 4:15
All previously unreleased and exclusive to the Super Deluxe Edition.
BONUS 7â DISCS:
Track UK 45: âI Can See for Milesâ (early mono mix with single-tracked vocal)
b/w âSomeoneâs Comingâ (original UK Track single mix with single-tracked vocal)
Decca USA 45: âMagic Busâ (US/UK mono)
b/w âDr Jekyll And Mr Hydeâ (original US Decca single mix)
Pre-Orders are open here: https://thewho.lnk.to/SellOutBoxPR